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Branding & Brand Development Services


At CEO GPS, we will market your business in a way that best suits your target audience. 

We will design, develop, and maintain your website, keep your posts on social media in sync with engaging content your followers will enjoy. We will keep fresh blog content flowing, informative newsletters, post to social media daily with fresh custom content, informative blogs, and newsletter updates. Our team of marketing experts will also create and manage your branded PPC campaigns on Google, Facebook, Instagram, Tiktok, and LinkedIn to generate hot leads for your sales team.

Here Are The Steps To Branding and Brand Development:

Building a brand takes more than just good marketing. It takes a solid strategy that is built on years of experience in the industry. CEO GPS Digital Marketing has helped thousands of clients with their marketing needs. From branding and reputation management to web design & content creation, we are equipped for all your needs.

Branding is the act of establishing a unique identity for a business. A brand isn't just a symbol or emblem that identifies a product or service. It's the personality of your company and the tone you use to convey your message. 

Brands have become increasingly important in today's marketing-driven economy. Companies spend millions of dollars each year to create their brands. Consumers use brands to identify products and services they want to buy. When consumers purchase a particular brand, they expect certain quality standards and reliability. Some basics to get started building your brand are things like:

  • Getting a Logo - A logo is the face of your brand. If you don't have a logo yet, get one! You can use free online logo generators or hire someone to create one for you. Once you have a logo, make sure it's unique and memorable.
  • Create a website - Having a website is a great way to promote yourself and build trust with your customers. Having a website will help you showcase your products and services, and allow people to learn about you.
  • Build a social media following - Social media is a great way to connect with your current and potential clients. By using platforms like Facebook, Instagram, Twitter, etc., you can share information about your business, special offers, and what you're doing to improve your business.
  • Start advertising - Advertising helps spread the word about your brand. Whether you want to advertise on TV, radio, or even in newspapers, you'll need to determine how much money you want to spend.
  • Find out where your target market hangs out - Once you know who you're trying to reach, find out where they hang out online. Use tools like Google Trends to determine if there are specific keywords related to your product or service that are trending.
  • Make sure your content is optimized - Content marketing is one of the best ways to attract traffic to your site. Using SEO (search engine optimization) techniques, you can increase the amount of relevant traffic to your site.
  • Measure your results - You may think that just having a website is enough to gain success, but without tracking your results, you won't know if you're making progress toward your goals. There are many analytics tools available that track different aspects of your business.
  • Brand loyalty - Brand loyalty is often measured by the number of purchases per customer. To retain customers, companies should focus on providing quality products and services at affordable prices. Customers who feel satisfied with a company’s offerings tend to become loyal to that brand.
  • Brand equity - Brand equity is the value of a brand. Companies use brand equity to determine how much they should spend on marketing campaigns and advertising. Brand equity is calculated using several factors including brand awareness, consumer recognition, and brand recall.
  • Brand image - Brand image is the perception that people have of a brand. Brand image is developed over time through word-of-mouth communication and advertising. When consumers hear about a brand, they begin forming opinions about the brand based on what they know about the brand. If consumers perceive a brand positively, then they may choose to purchase that brand.
  • Brand promise - A brand promise is a clear statement of what a brand stands for. A brand promise provides clarity to consumers about what the brand represents. A brand promise helps consumers make decisions about whether or not to buy a brand.
  • Brand strategy - Brand strategy is the plan that determines how a brand will develop over time. A brand strategy includes goals, objectives, and strategies. Goals are broad statements about what a brand wants to accomplish. Objectives are specific actions that a brand takes to achieve its goals. Strategies are plans that help a brand reach its goals.
  • Brand positioning - Brand positioning is the way that a brand is positioned relative to competitors. A brand's position is determined by its target audience, price point, and distribution channels.

Branding is a critical step in your business growth. Give us a call at CEO GPS. You can reach us at (470) 897-0703 for free marketing consultation and get your business on the right track. 

Brand Salience

Brand Salience

The effect of something being salient is that it is easy to notice. The more something stands out, the more likely it is to be noticed. As a result, efforts to make something salient have a much higher chance of success. The goal with any marketing effort is to make something salient, so that people notice it and take action. One way to do this is by making the product or service itself very noticeable, by making it stand out from the rest of the competition. Another way is by using high-impact messaging. Whatever method you choose, you should make sure to keep your marketing as simple and straightforward as possible. 


Performance & Imagery

When it comes to a brand's performance, imagery is everything. It's what sets the tone for how customers and prospects will perceive the company and its products. The right performance imagery can make all the difference in whether or not a customer chooses to do business with a company. It can be the deciding factor in whether or not someone becomes a lifelong fan. That's why it's so important to choose performance imagery that is aligned with the brand's identity and positioning. It should be imagery that accurately represents the company's values and what it stands for. In today's competitive marketplace, a brand's performance imagery is more important than ever. It's one of the key elements that can make or break a company's success.


Judgement & Feelings

Judgement and feelings on a brand are critical for any brand to succeed. When a customer has an opinion about the brand, it affects their behaviour and ultimately, their perception of the brand. Judgement and feelings on a brand can be impacted by many things, from the design and messaging of the product, to how it’s presented in the store. Before a customer can make an informed decision about the product, they have to form an opinion. To do this, they need to know what to expect and how they feel about the product based on their own personal experience. This includes both positive and negative feelings like trust, familiarity, quality and price. If customers don’t like the product or feel uncertain about it, they will likely avoid buying it in order to avoid any unpleasant surprises. If they love the product or have confidence in it, they will be much more likely to buy it no matter what the cost is. 

Brand Resonance

Brand Resonence

Brand resonance is the degree to which a brand is embedded in a consumer's life. It goes beyond simply awareness or recognition of a brand, and speaks to the emotional connection that a consumer has with a brand. This emotional connection is what drives brand loyalty and advocacy, and is the ultimate goal of any brand marketing efforts. There are many factors that contribute to brand resonance, but one of the most important is the brand's ability to tell a compelling story. A brand's story is the foundation of its identity, and should be reflected in all of its marketing and communications. A brand's story should be authentic, relatable, and inspiring, and should connect with. And the ability to create a demand like Nike has perfected. Their shoes are no better quality than most yet they create a demand but making it seem as though if you do not buy them now they will no longer be available. 



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