DIGITAL MARKETING MADE SIMPLE. GET LEADS. CLOSE MORE JOBS.
One of the top reasons small businesses fail, is lack of a sound marketing strategy
We can produce massive results by sticking to the basics.
- Our market research is so in-depth it leaves nothing up to question. There is a direct map of what to do for your marketing strategy.
- Research on your target audience will allow us to know who to market to, and having ads running in a broad area doesn't make much sense in how to market specifically to them. Habits, preferences, income, age, where they buy from now, and where they bought from before. Nothing is left for the question.
- Your website, ads, blogs, and social posts will all be written and created based on a psycho-analysis of your target audience and the most effective way to reach them.
- Competitive analysis will let us know what your competition is doing and how to get ahead of them. What they are doing that works and what they are doing that doesn't. How to attract attention from them to your business.
- Knowing your market will allow us to suggest what areas to service to get the most out of your marketing dollars. For example, if you are a high-end remodeling company, it doesn't make much sense to have ads running in a broad area. You focus specifically on higher-income markets that are most likely to request your services and be able to afford them.
- Graphic designers will keep your posts, ads, and web pictures branded with your color scheme and logo to make sure potential customers are easily able to remember you. This will increase brand visibility, leading to more business.
Digital Marketing That works | Advertising Roswell
Our marketing process is simple...
...but will produce results & is very effective.
...but will produce results & is very effective.
Our process is the same for each company. However, the marketing strategies are customized to fit your business. It works as follows:
1. Marketing Consultation:
2. Market Research: Once we are hired, we get started with detailed, very in-depth market research, Market research will analyze business, location, and buyer information to define a path to a more successful business plan. It's critical to know your customer base from the beginningt. Market research lets you reduce risks even when it's just an idea. We aim to answer the following questions:
- Demand: Is there a need or want for your service?
- Market size: How much of your target market will be interested in what your offering?
- Economic indicators: What is the income range of your target audience?
- Location: Where are your customers located and how far can you go?
- Market saturation: How much competition do you have?
- Pricing: What do people pay now for your services?
3. Branding: If you already have a brand or are starting from scratch, we can help. From logos and colors to the tone and personality of your business, our team has you covered. We will cover 4 steps:
- Identify your target audience.
- Position your service and business.
- Determine your company's personality.
- Create a logo and slogan.
4. Web Design: Your website is the online home or office for your business. It is where people go to find out more about you and your product or service. It can make or break whether someone works with you or not. Your site is also a way for them to find you in the first place. When harnessed correctly, your website is a necessary asset that is an online home base for your business, an advertisement for what you do, a way to convey your message, and even close jobs.
5. Content Creation: Part of having an awesome website is having awesome content. On-page copy, blog posts, graphics, engaging social posts, and eye-catching ads. They don't say "content is king" for no reason. The team of writers and graphic designers at CEO GPS are adept at all of the above and a lot more.
...but will produce results & is very effective.
...but will produce results & is very effective.
...but will produce results & is very effective.
6. Social Media Management: With nearly everyone on the planet, that can use a phone, and being active on social media, it's silly not to use it for your business. For one, it's free, unless you're running ads. Two you have access to millions of people in your market. It gives you another form of communication with your customers. You get to promote your brand. Social media can help increase web traffic, and get feedback from customers. For it to be effective, it has to be managed correctly. Consistent posts informing and updating customers, engaging with customers' comments and messages, staying in sync with your website to drive people to become leads, and having a presence on the same platform they keep track of friends and family give them a comfortable feeling.
7. Email Marketing: We will use your existing customer data to send out informative newsletters to current customers and engage emails to potential customers. It allows you to stay in front of them and eventually convert new business or gain more business from existing clients.
8. PPC Management: Our top-notch PPC management services will gain tons of new traffic and business. We strategically use branded graphics and ad copy that will not only engage potential customers but lead them toward conversion. We manage the campaign spend to save money on not overbidding and making sure you are being seen by the right people.
9. Lead Generation: CEO GPS will generate new leads and traffic through a variety of marketing channels including SEO, social media, PPC ads, lead generation services, content marketing, email marketing campaigns, online listing management, and even reputation marketing.
10. Reputation Management: During email campaigns, we will encourage customers to leave good reviews, we will get bad reviews deleted or bury them with good reviews or bring good content to the first page using SEO making the bad reviews hard to find. Then use good reviews in marketing campaigns to showcase your good work.
Do I Need A Digital Marketing Agency in Atlanta?
Contractor Marketing
Advertising for Small Business
Construction Marketing
CONSTRUCTION MARKETING & MARKETING FOR CONTRACTORS
Lead Generation:
CEO GPS can help you take your business to the next level. As founder and former owner of Conxpros, former National Account Manager at Networx, and VP of Sales at Getable, I have experience and knowledge that can help you choose how your leads come in and what you pay for them.
- Ping-post leads - We offer the opportunity to be set up with a ping-post system where you bid on leads that come from marketers. You will have preset filters to determine what types of leads you want, in what area, and how much you want to pay for them. You will compete against lead generation services that you may currently be signed up with because this is how they get their leads. This will save you the 200-400% markup they charge for the lead retail.
- Lead generation management - through my years of experience in the lead generation industry, I have learned how to maximize the quality of your leads and decrease the number of returns. I can help you identify upper management contacts and get your leads optimized for better results.
- Traditional lead generation - Our marketing experts are also very skilled at generating leads that come directly to you through your website using SEO, social media, listings or directories, PPC (Pay-per-click) marketing, email marketing, reputation marketing, retargeting, & more. This way the leads come in organically and directly to you while branding your business and developing an online presence.
Construction Marketing
Advertising for Small Business
Construction Marketing
Branding:
Our team of experts will sync your website to all of your social media platforms, create branded content and a logo if needed, and distribute it across the right marketing channels. We'll help you create a marketing and growth plan that will help you attract new customers and grow your business.
We understand that every contractor is different, which is why we offer a variety of brand development options to fit your needs. From website copy to branded posts and ads, we have everything you need to help you stand out from the crowd.
SEO (Search Engine Optimization):
We are a team of experienced digital marketing professionals who specialize in SEO and online marketing for contractors.
We will work tirelessly to have your website rank higher in search results by doing the necessary keyword research, paying close detail to word usage and word placement, relevance, and how informative the content on the site is, all metadata and alt tags are up to par, images are all condensed, and links work properly.
We will make sure that your website is responsive and works well on all devices aesthetically and it loads quickly. CEO GPS will also start a blog to fill your website with tons of valuable information and rich with critical keywords to show up on search queries. We will optimize ad campaigns that will reach your target audience more effectively.
Our pros will also optimize listings, social media accounts, and any information you have on your website to make sure it all matches. You will then begin to see your site climbing in the SERPS.
Advertising for Small Business
Advertising for Small Business
Advertising for Small Business
Content Creation - Our content creation services will serve as the foundation of your online success. We will create comprehensive website copy, blogs, articles, and other posts that will educate your audience and entertain them at the same time. This will give us material we can use for marketing purposes, so you can focus on what you do best - running your business.
Our team of experienced writers will develop content that is relevant to your industry and filled with popular keywords. This will help you show up in search queries and increase your chances of converting visitors into leads.
We also specialize in developing PPC campaigns, social posts, and graphic design images that will draw people's attention. Using the layout and CTAs we will lead the visitor down a path to convert them into leads.
Web Design/Development:
CEO GPS can help you achieve success by building a website that is both functional and aesthetically appealing. Our digital marketers will take care of the technical aspects of your site while keeping it cost-effective.
Most small business websites are not as sophisticated as they need to be, so we have no problem blowing past the competition. We know that you want to rank on the first page of Google, and that's why we focus on making sure your website is optimized. We use the latest technologies to make sure your site looks great on all devices, and that your visitors can easily find what they're looking for.
Conclusion:
Marketing & lead generation are critical parts of your business. Whether you use a combination of our marketing & lead generation services in tandem or just one or another, we will make sure that the part we are involved with is operating smoothly and efficiently as it possibly can.