Frequently Asked Questions

There is no long-term contract. You can stop your services at any time. This partnership lasts as long as needed and can be revisited whenever necessary.  

This is your company and your decision. All recommendations are just that, recommendations, so you make the final decision. However, for best results, we advise following the plan we recommend.   

This question is based on the situation per company. We cannot control things like current reputations, high pricing, etc... but yes there will be improvements no matter what your company's dynamic is currently.  

We work with 8-10 companies per liaison at a time, depending on the size of the companies under them.  

Prices for the service vary depending on company size, project, etc. Some projects are a flat fee, and some are based on man hours worked during implementation. Once things are on autopilot, typically after three months, there will be a price decrease for our services. We will continue to help manage projects and be there for ongoing support.  

Each company is different, but you will see some immediate results. As your liaison will discuss, we recommend at least three months for optimal results.   

The owner of CEO GPS founded Conxpros, a successful lead generation service. He knows marketing strategy and different platforms and how it all works behind the scenes. As the lead generation service owner and the industry is very incestual, he has relationships with other popular lead generation services such as HomeAdvisor.  

You will not notice results for a few months when you begin implementing SEO strategies. We generally recommend 3-6 months to look for any serious results. Google has millions of websites to examine. Their bots index efficiently, but it still takes a while to crawl that many sites.  

The reality is there are tons of different methods for generating new leads and customers. The method you use that will work best is based on your industry. For example, B2C businesses will work better using one method, whereas B2B will work better using another. So this will require a consultation to answer accurately.  There are a lot of different marketing channels, but some examples are: 

• Email Marketing
• Organic Social Media
• Paid Social Media
• Search Engine Optimization
• Search Engine Marketing
• PPC

To generically answer this question though, Google is the option to get you in front of your customers, while they are looking for your product or service. 

Yes.  

Some of the reasons why having a blog on your website are crucial for any business:

SEO: A blog will give you a place to store relevant and high-quality content, allowing you to optimize for search engine results. This will give you a great blog that will allow you high-quality free traffic. These people are in the process of searching for your product or service. 

Authenticity and Trustworthiness: Having a blog will also give you a chance to share your knowledge and experience in your industry. Having educational content will give your audience a reason to visit and stay on your site to learn more about what you do. If people come to you for insight into what you do in your industry, it gives you authority and looks good to search engines. 

Brand visibility: Last but not least, it is another way to put your brand in front of potential customers and continue to build more customers long-term. 

SEO is the best way. Paid ads will get you traffic, but once the ad stops, so does your traffic. With SEO, it will continue to build as you rank higher on search engine results.  You can build your SEO by:

• Using optimized, long-tail keywords on your site
• Making sure the loading speed of your pages is not slow
• Optimize the navigation of your website
• Internal and external link building

Optimizing the marketing channels that you are using to work more efficiently. Your ads or content you are posting have to be quality and strategic. 

The fewer irrelevant clicks you get on an ad, will decrease your spending. Making sure calls to action are correctly placed. This will ensure when you are found, or someone clicks; they are navigated to the right place for conversion. This will decrease your cost per click and increase your conversion rate which will increase your ROI, thus lowering your marketing spend. 

Keep the following in mind:

• Campaign – Make sure headlines, copy, and images match what you are trying to convey to your audience
• Segmentation – How will you target your audience
• Landing page – Make sure your landing page is relevant to the ad you are placing. For example, an ad about social media marketing should not lead to a page mainly about SEO, this is not what they are looking for. 

Digital Marketing, aka Internet Marketing or Online Advertising, uses online marketing tools to promote products and services to be sold.

This includes creating:

•  A brand - logo, color scheme, tone, a personality for the business. 
• A website - The online showroom or office for your business. 
• SEO (Search Engine Optimization Services) - Optimizing your site to show up on search engine queries. 
• Content creation - creating content for your brand. Web copy, graphics, ads, blog posts, social posts, and more. 
• Social media management - This includes syncing posts to remain consistent. Posting regularly and engaging with customers building a loyal following along the way. 
• Email marketing - This includes sending newsletters and sales campaigns to emails you have in your database. 
• Reputation management - This includes assisting in getting bad reviews or articles deleted. Or reverse optimizing them to make them disappear, or bury them with good reviews. Good reviews can also be leveraged as material for marketing campaigns. 

These are just some parts of digital marketing. 

At CEO GPS, we go all out to provide solid and quantifiable results for our clients. We first do a discovery call and get to know our clients. We aim to know their goals, objectives, thoughts, pain points, needs, and expectations to deliver the best possible results for them and their business. This will let us know what we must do to improve their situation. 

CEO GPS customizes a marketing plan that will help them realize their goals and do it comfortably based on their particular circumstances and budget.

Each campaign is formed based on each company's needs. There is no cookie-cutter layout that we use for every business. Our marketing experts will assess your situation and o market research to see the layout of the market, target audience, and competitors to build a road map to the best marketing strategy. 

That is where our success comes from. Our research is so detailed when we are done; we have a clear vision of what needs to be done to get you from the beginning to actualizing the goals of your growth plan. 

Along the way, we provide transparency in our analytics reports and actions taken to get you there.