Let's add lead generation to your marketing and business growth plan to take your gutter installation company to the next level.
CEO GPS has an extensive background in the lead generation industry, with exclusive and shared gutter leads. Not only do we optimize your website to generate and convert leads, we also will manage accounts with lead generation services to operate more effectively. We believe that using these two marketing channels in tandem will maximize your exposure and result in capturing as much of the market as possible.
The breakdown of how things work:
The more you understand how leads and lead generation work, the more efficiently you will be able to use them.
Each month thousands of homeowners request quotes for gutter services on websites and landing pages searching for an experienced gutter company. Some of the landing pages and sites are set up to generate exclusive leads, promoting to send them the best contractor in the area to meet their home improvement needs. Other websites and landing pages focus on getting the home or business owner multiple quotes for free, which would be for the shared programs. Once the potential customer submits their information, it populates into a "ping-post" system. "ActiveProspect" defines "ping-post" as Ping-post is a method of selling leads based on providing (or “pinging”) potential buyers partial lead information and allowing buyers to bid on the partial lead. The winner is then given (or “posted”) the rest of the complete lead data. If the service you are with "wins" the bid on the lead and it matches your criteria, it is then delivered to you.
Depending on which service you decide to use, leads will vary in price, how many people they send it to, (which is usually wildly inaccurate) quantity, quality, delivery, and how they treat bad leads for credits. However, most lead providers are generally very similar other than having a niche gimmick that makes them stand out. Some generate more of their leads and for the most part, buy the rest of their leaders from the same lead aggregators. If you have worked with multiple lead generation companies at the same time, will now realize why you got the same lead from a few different lead services at the same time or in a short period. Lead generation services can also negotiate deals with quality lead aggregators to buy all of their traffic exclusively. This typically happens when the lead generation company sees the quality of leads the aggregator is producing has a very low return rate. A quality aggregator would be considered one whose "return rate of bad leads" is around 15% or less. These types of companies and services are constantly adding and dropping aggregators, which is why the lead quality fluctuates so dramatically. Each aggregator can be optimized. to some extent, depending on how the information is captured. Traffic captured through PPC on search engines and organic searches is the best quality out of the methods used by aggregators. While the majority of bad leads generated by these services come from telemarketing, solicitations, misleading landing pages, and information picked up from sweepstake ads, surveys, or click funnels. The leads generated this way are why so many leads don't answer the phone, are confused when you call, or are angry that you're calling.
What makes a lead generation service successful or not is how it is managed, unless it is just a really bad service. Some are on auto-pilot, while others take quite a bit of management. With my extensive background in lead generation, the National Accounts Manager, and being the founder and former owner of Conxpros, I can set up an account for nearly any service of your choice and make it work to be profitable.
The lead generation world is a very tight-knit community. After working in the industry for so long buying, selling, and generating leads, I have built relationships with nearly every lead generation service out there, including, Homeadvisor, Angi, Craftjack, Networx, Conxpros, Porch, Thumbtack, and others. I can work with your account manager, on your behalf, to optimize your leads and improve the lead quality, get credits, and set up the account in a way that will work best to achieve your goals.
Grow your insured gutter business with CEO GPS. Let our lead generation experts assess your company today and begin receiving quality gutter install and gutter guard leads as soon as the same day.
We will evaluate your gutter install and repair business needs to choose the right lead types, service areas, lead volume needed to meet goals, and the call/sales processes which will be applied in the sales funnel to maximize lead conversion. The data we analyze will aid in choosing the right home improvement lead generation service. With the right service, used in tandem with a digital marketing strategy, you will maximize the return on your marketing budget.
With the data from your company assessment, we will match you with the best lead generation to accomplish your objectives. Some lead generation services work more effectively for certain industries, specific areas, or B2B vs B2C. Our team will help you avoid the pitfalls tons of contractors make in choosing services where they are either mistreated, stuck paying unnecessary fees, or locked into some kind of contract.
Each lead generation service does things a little differently, however, most have a profile that you can harness as part of your marketing strategy. Your potential customers and leads will see your experience and your reviews while looking at your business online. The more they see the better established you appear. So when creating your profile, take it seriously. This is as important as your leads, area, and other things that will increase the value of your business.
Quality gutter leads will begin to be delivered to you once the lead generation service is activated. They will be delivered to you via text and email or integrated to load directly into your CRM. This will be the beginning of a brand new stream of business and revenue for your gutter install and gutter cover company.
Leads and potential clients go into a sales funnel, which begins at the point of contact with the ad or first call. At this stage, the lead begins to go through the sales process, which is: lead generation or prospecting, lead qualification, demo meeting, evaluation, negotiation, closing, and nurturing.
Start closing jobs and branding your gutter install business. As your sales pipeline grows, your company will grow as well. You will see an increase in calls from new and repeat customers, traffic to your website, longer-term relationships with clients, improved processes, and a greater ROI!
Our objectives with lead generation will be to first create a digital marketing strategy and optimize your website with SEO (Search Engine Optimization) to generate leads through your efforts, which will be less expensive while branding your gutter company.
If you only want leads because you already have marketing in place, we will focus solely on managing your lead-generation campaigns.
The first step in starting to receive leads is assessing your business, which will include:
Lead generation pitfalls we will avoid:
Exclusive and shared gutter leads based on your preference. When you add leads to a solid marketing plan, they are a new platform to stimulate the growth of your company. To receive quality gutter leads, call me at (470) 897-0703, fill out the form below, or email me at firstname.lastname@example.org.
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Roswell, GA 30076
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