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Free Digital Marketing Consultation from marketing experts.
Welcome to CEO GPS’s free marketing consultation. Our consultation process is designed to help you discover valuable insights about your company’s current marketing efforts and provide you with personalized recommendations for improvement.
The consultation begins with a discovery phase, where our team learns about your business, industry, and challenges. We’ll ask you questions about your target audience, marketing strategy, and goals to understand your business needs comprehensively.
Some common questions new clients have before a consultation are:
- What do we get with your consultation?
The deliverables of our consultation vary based on your needs and goals, but they could include recommendations for website design, social media strategy, or SEO improvements - How long will the consultation last?
The length of the consultation also depends on the complexity of your business needs, but we typically allow for an hour or more. - What is the cost of the consultation?
As for the cost, we offer a free initial consultation, after which we can discuss pricing options based on the project's scope of work and the specific services you need. During the consultation, we will also provide you with a detailed proposal outlining the costs and what we provide with our services.
We encourage clients to ask any questions they may have about our process, experience, or areas of expertise. Our team is happy to address any concerns and ensure you feel confident in our ability to meet your business needs. We understand that each client has unique goals and challenges, and we strive to provide tailored solutions that drive results and exceed expectations.
Next, we perform thorough research to gather data about your industry and competition. This step involves analyzing market trends, industry reports, and competitor strategies. Our team digs into your website analytics, social media presence, advertising campaigns, and other relevant marketing data to identify improvement areas and growth opportunities. We also conduct surveys and interviews with your target audience to understand their needs, preferences, and pain points. This helps us create a comprehensive picture of your market and tailor our strategies to meet the specific demands of your customers.
We will review your branding and messaging to ensure consistency and effectiveness across all channels. By leveraging these insights, we develop a data-driven approach that maximizes your ROI and drives long-term success for your business.
We use various types of research data, including qualitative and quantitative, to understand your business and industry. Our primary focus is to develop a customized marketing plan that aligns with your goals and objectives. Our team then presents our research findings and recommendations for the marketing strategy.
We work with you to refine the rough marketing plan, ensuring it meets your expectations and budget. Once the plan is finalized, we begin execution, constantly monitoring and adjusting to provide each client with optimal results. We aim to help your business succeed by providing comprehensive marketing solutions that drive growth and increase revenue. Additionally, we'll provide advice on advertising and public relations campaigns and strategies for increasing customer engagement and loyalty.
Finally, we'll work with you to implement, monitor, track, and measure the success of your new marketing strategy.
Get a Free Marketing Consultation today!
Our marketing experts will get to know your business, target audience, and target market inside and out. We will give you sound advice that will allow you to make better decisions moving forward with a marketing strategy that will allow you to reach your goals more effectively.
Do I need a digital marketing consultation?
The Answer Is YES
Evaluate Strategies
Evaluate Strategies
Research
- With a free marketing consultation, we find out things like their goals, brand persona, product, existing marketing, and target audience
- Analyze the information along with existing marketing to see what will be kept and what will be scrapped
- Identify gaps in marketing and develop chances to maximize marketing campaigns.
Evaluate Strategies
Evaluate Strategies
Evaluate Strategies
Evaluation
- Create email marketing campaigns and gather data for potential customers to market to.
- Optimize your website for SEO (Search Engine Optimization) for search rankings and branding purposes.
- Continue to update the brand to keep it relevant and allow it to evolve, with the market improving along the way.
Execute Your Plan
Track Marketing Analytics
Track Marketing Analytics
- Analyze the current landscape: Analyze the current landscape: To understand your starting point, evaluate your company's performance, competitors' strategies, and customer behavior.
- Set clear goals: level objectives, such as increasing sales or generating event sign-ups., and break them down into smaller, achievable goals. This will help you stay focused and motivated as you achieve your ultimate objective. For example, if your goal is to increase sales, you could break it down into smaller goals, such as increasing website traffic or improving customer satisfaction. By setting clear goals, you can track your progress and make adjustments as needed to ensure you are on track to achieve your overall objective. Remember to make your goals specific, measurable, achievable, relevant, and time-bound (SMART) to maximize effectiveness.
- Develop a strategy: Focus on different stages of the marketing funnel (awareness, interest, desire, action) to determine your approach.
- Define your target audience: Create detailed buyer personas to understand your ideal customers better.
- Build a content plan: Identify the main topics and types of content that resonate with your audience, using various sources for inspiration.
- Choose channels and tactics: Prioritize digital channels, tools, and tactics based on their potential to help you achieve your goals.
- Set key performance indicators (KPIs) and benchmarks: Establish measurable success criteria for each marketing activity and set benchmarks against industry standards or past performance. This will enable you to track progress, identify improvement areas, and make data-driven decisions to optimize your marketing strategy. Some common KPIs in marketing include conversion rates, customer acquisition costs, retention rates, website traffic, social media engagement, and email open rates.
- Execute with best practices: Ensure your digital marketing efforts are up-to-date and effective by following industry standards.
- Analyze and adjust: Continuously monitor your results and make necessary adjustments to optimize your strategy.
- Utilize CRM tools: Implement efficient Customer Relationship Management tools to nurture leads and convert them into customers.
Track Marketing Analytics
Track Marketing Analytics
Track Marketing Analytics
- Website Traffic: Tracking website traffic helps you understand the effectiveness of your marketing efforts and identify trends in customer behavior, allowing you to optimize your online presence.
- Revenue Growth: Monitoring revenue growth allows you to assess the overall health of your business and identify areas for improvement or expansion.
- Customer Acquisition Cost (CAC): Tracking CAC helps you determine the efficiency of your marketing efforts and allocate resources effectively to acquire new customers.
- Customer Retention Rate: Measuring customer retention rate helps you understand how well you are mama customer relationships and identify strategies to improve customer loyalty.
- Conversion Rate: Tracking conversion rates help you evaluate the effectiveness of your sales funnel and identify areas for optimization.
- Average Order Value (AOV): Monitoring AOV helps you understand customer spending habits and develop strategies to increase revenue per transaction.
- Return on Investment (ROI): Measuring ROI helps you evaluate the effectiveness of your marketing campaigns and make data-driven decisions to improve performance.
- Employee Turnover and Satisfaction: Tracking employee turnover and satisfaction helps you maintain a productive and engaged workforce, which is crucial for business success.
- Customer Satisfaction and Churn Rate: Monitoring customer satisfaction and churn rate helps you identify areas for improvement in your products or services and develop strategies to retain customers.
- Social Media Engagement: Tracking social media engagement helps you understand the effectiveness of your content strategy and identify opportunities to connect with your target audience.
By tracking these analytics, make everything transparent in a way that allows you to see new opportunities so your business can gain valuable insights into their performance, identify areas for improvement, and make informed decisions to drive growth and success. This is critical for businesses of all types and sizes to ensure success.
Bigger Return On Marketing Investment
Most digital marketing companies now have a flat monthly price and a set advertising budget, so business owners can still be secure in knowing the exact amount they can budget for marketing each month.
Some of the other benefits of working with a marketing company are:
- Proficiency in marketing your industry
- Experience in executing marketing plans
- Saving you money by marketing more efficiently
- No time wasted training an in-house marketing person or learning curve
- No extra expenditures such as hardware, software, benefits, or insurance
- More resources available
All in all, hiring an experienced online marketing agency will effectively produce results, while saving you money and time. This gives you more time to focus on bettering your product or service and making sure the company is running smoothly.
Once they realize this, their inner discussion becomes, "How much money have I wasted by doing this myself instead of hiring an experienced digital marketing agency."
Hiring A Marketing Company Saves You Money
Tons of businesses hire in-house digital marketing professionals to save money by paying them an hourly base or a salary they have set themselves. The issue is, now, you are reliant on their performance alone, which for $40-50k I wouldn't expect a lot. Most digital marketing companies have a plethora of clients, help, and experience to back them. Not only that, the average starting cost for a digital marketing agency is between $3000-5000 every month, which is less than the minimum wage. Hiring
Then when business owners try to do marketing themselves, they typically don't understand how digital marketing works, so it becomes a trial and error basis. This means they waste valuable marketing spend on a marketing strategy that either doesn't work or they can't invest the time required to make it successful. So while small business owners feel they're saving money, they spend more than they should and take away valuable time that could be spent running their business.
Let's Discuss Digital Marketing Strategy
Marketing Consultations are FREE at CEO GPS. No matter what digital marketing services you need help with, we have you covered. We charge a fraction of the costs of large marketing firms so you get big results on a small budget.
Schedule a call below. Calls are scheduled for 1-hour time slots but can be modified as needed. All pricing is based on the scope of work, NOT HOURLY, so you know exactly what you're spending.