Don't worry, this doesn't mean it can't be contained and minimize the damage if there is much after resolving the issue. Here are the steps we take.

1. Keyword research: We do keyword research to identify keywords that will bring up negative reviews or bad publicity. Along with these we also look up keywords that are similar and things you aren't ranking on already. This will give us ways to drive good images to the same search query, resulting in the negative context being pushed further down on results. 
2. Mapping the search landscape: We will then search for gaps in utilized or under-utilized opportunities. So we don't just bury the harmful content but access new ways to rank on these keywords positively. This will not only minimize the damage it could cause but also drive new business as well. 
3. Branded ranking with on-page SEO: When you add your site to Google, you typically show up if you type in your company name. However, you may not rank on similar words or for reviews. Branded keywords are easy to get to the top with on-page SEO. Areas to focus on for assets are title tags, heading tags, internal links, website copy, image alt text, and website speed. 
4. Content creation and using it for marketing: This is essentially using content to market your business. However, this isn't just starting a blog and stuffing your site with content. It's more about business assets such as social profiles, listings, and other platforms to increase visibility and notoriety. You must broaden your landscape to ensure things are balanced.
5. Prime your social profiles to rank on Google: A strong presence on social media is critical in these days of Facebook and TikTok. Many customers now resort to social media when checking out a company to work with. Facebook and Instagram are typically more residential-oriented, focusing on homeowners and general consumers. LinkedIn and Twitter are more business-focused and use the platforms to network, get insight, or even become a staple in their industry. 
6. Set up accounts on review platforms: There's nothing better to help your reputation from negative feedback than to bury it with good reviews and testimonials. Use this effectively by researching which review sites your target audience utilizes. To give insight on this, general consumers likely will use sites like Yelp, while corporations would use Trustpilot. However, there are many to use, and the more you actively get reviews, the better. 
7. Start getting relevant backlinks: Backlinks show expertise in your industry. Search engines like Google see this and consider you an authority in your industry. Increasing your trustworthiness by constantly posting informative, relevant, and grammatically correct content will naturally allow you to gain backlinks relatively quickly. If you write a great blog that shows on the first page of Google, you will likely have backlinks coming in as well. 

SEO reputation management of marketing does not happen overnight, so start now!

Plenty of agencies will promise to do this type of marketing for pennies on the dollar only to leave you worse off than you started. This takes work and time; work with a company that will produce results and has a track record of success so that your marketing dollars aren't wasted and your reputation doesn't continue to suffer. 

SEO reputation marketing and management is a way to keep your online reputation viewed positively and avoid losing business due to negative reviews. CEO GPS is the most affordable marketing company in Roswell, GA. Call us a call and let us help at (470) 897-0703.